The very best graphic identities, as designer Anna Kulachek would attest, take on a life of their own. The Moscow-based creative has been working on identities for the Prague School of Design since 2012, and they’ve since grown into an evolving body which grows and reforms with each new brief. “In the beginning it was built on the illustrations of the city,” Anna explains, “because one of the points in the brief was to show what’s happening in Prague. So I decided to draw the school in simple shapes.”
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https://www.itsnicethat.com/articles/anna-kulachek
