« »Helvetica » is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. « Helvetica » encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.»