{"id":2292,"date":"2018-08-29T14:27:27","date_gmt":"2018-08-29T12:27:27","guid":{"rendered":"http:\/\/www.nicolasclaveau.com\/graphiste-montpellier\/?p=2292"},"modified":"2018-08-29T14:27:27","modified_gmt":"2018-08-29T12:27:27","slug":"laffiche-la-naissance-de-la-publicite-moderne","status":"publish","type":"post","link":"https:\/\/points-communs-graphisme.fr\/index.php\/2018\/08\/29\/laffiche-la-naissance-de-la-publicite-moderne\/","title":{"rendered":"L\u2018affiche &#8211; La naissance de la publicit\u00e9 moderne"},"content":{"rendered":"<section class=\"next-section margin-bottom-s\">\n<div class=\"rich-text program-summary\">\nAu d\u00e9but du XXe si\u00e8cle, trois graphistes germanophones, les Allemands Lucian Bernhard et Ludwig Hohlwein, ainsi que l\u2019Autrichien Julius Klinger\u00a0ont r\u00e9volutionn\u00e9 le monde de la publicit\u00e9.\n<\/div>\n<\/section>\n<div>\n<div class=\"hide-for-small-only hide-for-medium-only\">\n<section class=\"next-section margin-bottom-s\">\n<div class=\"rich-text full-description\">\nL&rsquo;art de la publicit\u00e9, dont l&rsquo;essor r\u00e9cent est intimement li\u00e9 \u00e0 celui de l\u2019industrialisation, a connu un tournant majeur \u00e0 Berlin, Munich et Vienne, au d\u00e9but du XXe si\u00e8cle. Trois graphistes, les Allemands Lucian Bernhard et Ludwig Hohlwein, ainsi que l\u2019Autrichien Julius Klinger d\u00e9cident alors de mettre leur talent au service des industriels de l\u2019automobile, du tabac ou de la mode. Simplifi\u00e9es \u00e0 l\u2019extr\u00eame, leurs <em>Sachplakaten <\/em>(affiches-objet) ne ressemblent plus en rien aux publicit\u00e9s de style Art Nouveau : d\u00e9sormais, les biens de consommation et leur marque sont plac\u00e9s au centre des affiches publicitaires. Une r\u00e9volution.\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/tinyurl.com\/ycone8vr\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/tinyurl.com\/ycone8vr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au d\u00e9but du XXe si\u00e8cle, trois graphistes germanophones, les Allemands Lucian Bernhard et Ludwig Hohlwein, ainsi que l\u2019Autrichien Julius Klinger\u00a0ont r\u00e9volutionn\u00e9 le monde de la publicit\u00e9. L&rsquo;art de&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,153],"tags":[],"class_list":["post-2292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiches","category-videos"],"_links":{"self":[{"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/posts\/2292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2292"}],"version-history":[{"count":0,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/posts\/2292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/media\/2293"}],"wp:attachment":[{"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/categories?post=2292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/tags?post=2292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}