{"id":2412,"date":"2018-10-12T19:08:41","date_gmt":"2018-10-12T17:08:41","guid":{"rendered":"http:\/\/www.nicolasclaveau.com\/graphiste-montpellier\/?p=2412"},"modified":"2018-10-12T19:08:41","modified_gmt":"2018-10-12T17:08:41","slug":"2412","status":"publish","type":"post","link":"https:\/\/points-communs-graphisme.fr\/index.php\/2018\/10\/12\/2412\/","title":{"rendered":"TENDANCE N\u00c9GATIVE"},"content":{"rendered":"<p>\u00abTendance N\u00e9gative, TN en abr\u00e9g\u00e9, a commenc\u00e9 ses activit\u00e9s en 2012 \u00e0 Paris.<br \/>\nLe concept de notre maison d\u2019\u00e9dition vient de la fusion entre notre amour des livres et le d\u00e9sir de les voir autrement que comme de simples supports de textes.<br \/>\nDans notre quotidien qui semble plus visuel que jamais, le rapprochement entre le texte et le visuel est de nature \u00e0 transformer profond\u00e9ment la mani\u00e8re de lire, ressentir et comprendre l\u2019histoire qui nous est narr\u00e9e. Il s\u2019agit pour nous de donner un nouveau sens \u00e0 la lecture, un sens qui transcende le mot et l\u2019image.<br \/>\nNous bousculons ou habillons la mise en page pour en valoriser le contenu. Typographie, couleur, texture, la page appelle l\u2019\u00e9tonnement, l\u2019attachement.<br \/>\nEn reprenant des grands classiques de la litt\u00e9rature des si\u00e8cles derniers ou des r\u00e9cits fantastiques plus obscurs, la d\u00e9marche de Tendance N\u00e9gative est d\u2019en faire pour le lecteur une exp\u00e9rience in\u00e9dite. Les mots des \u00e9crivains prennent une nouvelle force \u00e0 travers l\u2019\u00e9crin graphique dans lequel nous les faisons \u00e9voluer.\u00bb \u00a9 TN<br \/>\n&nbsp;<br \/>\nhttp:\/\/blogs.lesinrocks.com\/booketing\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abTendance N\u00e9gative, TN en abr\u00e9g\u00e9, a commenc\u00e9 ses activit\u00e9s en 2012 \u00e0 Paris. Le concept de notre maison d\u2019\u00e9dition vient de la fusion entre notre amour des livres&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2413,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[222],"class_list":["post-2412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-edition","tag-edition-2"],"_links":{"self":[{"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/posts\/2412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/comments?post=2412"}],"version-history":[{"count":0,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/posts\/2412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/media\/2413"}],"wp:attachment":[{"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/media?parent=2412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/categories?post=2412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/tags?post=2412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}