{"id":5283,"date":"2023-07-14T19:58:57","date_gmt":"2023-07-14T17:58:57","guid":{"rendered":"https:\/\/points-communs-graphisme.fr\/?p=5283"},"modified":"2023-07-14T19:58:57","modified_gmt":"2023-07-14T17:58:57","slug":"briefly","status":"publish","type":"post","link":"https:\/\/points-communs-graphisme.fr\/index.php\/2023\/07\/14\/briefly\/","title":{"rendered":"BRIEFLY"},"content":{"rendered":"\n<p>Chaque projet commence par un brief. Mais tr\u00e8s peu de projets aboutissent \u00e0 des r\u00e9sultats exceptionnels. Pourquoi ? En tant qu&rsquo;entreprise de strat\u00e9gie de marque et de conception perturbatrice qui cr\u00e9e des m\u00e9moires dans plusieurs disciplines cr\u00e9atives, y compris la publicit\u00e9, le design et l&rsquo;innovation, Tom Bassett, PDG de Bassett &amp; Partners (et fondateur de MindSwarms), \u00e9tait curieux de comprendre comment certains des plus exceptionnels au monde des talents cr\u00e9atifs ont pens\u00e9 \u2013 et utilis\u00e9 \u2013 le brief.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Briefly\" src=\"https:\/\/player.vimeo.com\/video\/107567840?dnt=1&amp;app_id=122963\" width=\"620\" height=\"349\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Documentaire pr\u00e9sentant comment les plus grands talents cr\u00e9atifs pensent et utilisent le brief.<\/p>\n","protected":false},"author":1,"featured_media":5284,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-5283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos"],"_links":{"self":[{"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/posts\/5283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/comments?post=5283"}],"version-history":[{"count":1,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/posts\/5283\/revisions"}],"predecessor-version":[{"id":5285,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/posts\/5283\/revisions\/5285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/media\/5284"}],"wp:attachment":[{"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/media?parent=5283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/categories?post=5283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/points-communs-graphisme.fr\/index.php\/wp-json\/wp\/v2\/tags?post=5283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}